Monday, June 15, 2009

Heidi Klum Is the Face of the Key to the Cure Campaign

Heidi Klum has been cast as the 2009 ambassabor of Saks' Key to the Cure campaign to benefit The Breast Cancer Research Foundation.

Klum is partnering with Project Runway judge Michael Kors in a series of ads featuring the expectant mom in a limited edition Kors designed t-shirt. The ads will appear magazines in September and October with the shirts hitting shelves on October 1.

Each shirt will retail for $40 with a part of the proceeds going to local charity partners.

For Kors, it is a cause close to his hart with many people in his family and friends affected by the disease.

“The number of advances have been pretty remarkable in the last few years, and I think that keeping the noise about the situation up is so important,” Kors said. “If this is a way that I can give back and at the same time design something that perhaps makes you feel a little glamorous and puts a bit of a smile on your face, it is a triple win-win.”

“It’s important that we all work continuously to find the cure for cancer and to find answers,” Klum said. “This year’s T-shirt is fabulous and not just because Michael, my fashion inspiration and great friend, designed it. It’s fun and comfortable and really a great gift for yourself or a family member or friend that you can give to support a very worthy cause.”

In addition to the t-shirt launch, Saks is organizing a special charity shopping weekend around the campaign from October 15 - 18. For all sales over the weekend, the stores plan to donate 2 percent of sales up to $250,000 to local and national women’s cancer organizations and research centers. Saks will be making an additional $500,000 contribution to the Breast Cancer Research Foundation. Over the past 10 years, these shopping weekends have generated more than $32 million toward cancer research.

Klum and Kors join a lengthy list of celebrities and designers who have participated in this special campaign. Last years Key to the Cure Campaign featured fellow celebrity mom Gwyneth Paltrow in a specially designed Karl Lagerfeld T-shirt.

Source: WWD

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