Thursday, August 05, 2010

The Kardashian Sisters Continue to Build Their Brand

Just what the world needed more exposure for the Kardashian sisters!

Kim, Kourtney, and Khloe are launching a new collection of clothing, home decor, and accessories. The famous reality trio have teamed up with international designer Bruno Schiavi and his Australian-based apparel company, Jupi Corporation. The new collection will include a full range of offerings from women’s ready-to-wear and lingerie to bags and belts. Luggage, shoes, and a kid's line will be added after the initial launch.

“We are excited to work with Bruno Schiavi in developing our first brand together,” stated the Kardashian sisters in a press release. “His expert design sensibilities and amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”

The collection is scheduled to hit store shelves in 2011.

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