Cindy Crawford and PUR Water are Thirsty for Change

Model mom Cindy Crawford is teaming up with PUR Water Filtration to help promote the use of filtered tap water and reduce consumption of the bottled water.

The campaign, "Thirsty for Change" launches in May and includes a chic reusable water bottle designed by Crawford. All proceeds from the sales will be donated to Children’s Safe Drinking Water which is dedicated to providing safe drinking water to impoverished children around the world.

Crawford says, “Like me, many moms today are concerned about the environment. We all want to live a little greener and do our part for the planet and for the health our families. The good news is that even small changes can make a huge impact on the environment. And that’s great news for my family because changes that fit easily into our hectic routine are the ones that are going to stick."

Some of the eco-friendly tips that worked for her family:

Drink filtered tap water with a reusable water bottle:
"Over 38 billion plastic water bottles end up in landfills every year. By switching to water filtered by PUR Water Filtration and a reusable bottle, each person can prevent up to 3,200 plastic water bottles from ending up in a landfill every year. P?R is a healthy choice because it is certified to reduce more contaminants from tap water than any other brand on the market. In addition, drinking filtered tap water is about one-tenth the cost of supplying your family with bottled water for an entire year, which could save one person up to $600 annually."

Recycle and create a compost pile:
"Recycling and composting food diverted 82 million tons of material away from landfills and incinerators in 2006. Turn your kids into recycling and composting experts by putting them in charge of your household’s efforts. It will teach them responsibility as well as sustainability."

Ditch the plastic bags:
"Over 100 billion plastic bags are thrown away every year. Next time you head to the grocery store or out on your errands, take canvas bags with you. There are a lot of stylish options out there now so you’ll be very “eco-chic!”"

Buy local:
"Purchase food from local areas and help to cut back on gas emissions created by long transportation routes out-of-area fruits and vegetables must take to get to your local grocery. Your food will be fresher, taste better and the air will be cleaner."

Ditch the phonebook and use an online phone directory:
"Call up your local phone company and ask to be taken off of their delivery route. Believe it or not, phone books make up almost 10% of waste at dump sites!"

Unplug your life:
"Forty percent of all electricity used in homes is for appliances that are turned off but still plugged in. Pull some cords on your way out the door next time and you’ll see a huge savings on that electric bill! Using surge protectors with numerous outlets is a great way to turn them all off at once."