Friday, April 27, 2007

Reese Witherspoon May Be the Next Face of Estee Lauder

Reese Witherspoon is reportedly in the early stages of negotiation with Estee Lauder to be one of the faces of the cosmetics company. This would be the first major endorsement deal for the mom of two.

"She represents overcoming adversity," says USC associate marketing professor Michael Kamins. "Reese hasn't been plagued by scandal lik other Hollywood stars. Sthe's smart, and an Oscar winner to boot."

Both Elizabeth Hurely and Gwyneth Paltrow have appeared in marketing campaigns for the company.

Source: US Weekly

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