Jennifer Garner and Penelope Cruz are among the stars who will be modeling Gap clothes in a series of ad campaigns for the charity organization Red.
The campaign was co-founded by Bono to raise awareness for African women and children affected by HIV/AIDS.
"People can wear the clothes and know that they are actually doing something for the world," said actor and co-participant Don Cheadle. "It's a great way to merge fashion and activism."
Partial proceeds from a limited edition of Gap jeans, accessories, T-shirts and hoodies will go to Red.
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